"The Entrepreneurship Highway is littered with inventors, idealists and their products and services that never had a market."
- Scott Binnie, Zuzubuzz
What does your customer really want? What do they need? What pain are you alleviating? Are you going to provide them with something unique, or can they get a similar product or service somewhere else? You had better think again if you feel that you can be successful just because you offer something new that is better than someone else's. As the saying goes, no-one ever got rich reinventing the hula hoop.
Does Your Customer Want What You Want to Offer?
There are way too many people who have decided that because they think something might be useful or save time, everyone will want it. The key is to try to separate yourself from the awesomeness of your concept and look at it realistically from the point of view of your customer. Quite frankly, this is not an easy task.
Too many potential visionaries believe so strongly in what they want to offer, that they are blind to the buyers side of the equation. I don't know how many business owners I've spoken to who start to argue with me about the importance and potential of their ideas without having any evidence to back it up.
There really is no substitute for the one tried and true method of finding out if you're on the right track: ask existing or potential customers. Successful business is not about gambling or guessing. It's about determining needs and processes of filling those needs in a way that produces a profit. And, the only way you can truly find out if someone needs what you offer is to ask them.
So, What Does Your Customer Think About You?
Here's the kicker. Your potential customer couldn't care less about what you want to sell them or why you want to do it. In fact, they really don't care about you at all. They have a need or desire to be satisfied and that's the end of it from their perspective.
Either provide them with the answer they're looking for or save your time and money. Don't try to veer them in another direction. They have the Internet to find what they want, and 87% of ALL OFFLINE PURCHASES ARE MADE ONLY AFTER ONLINE SEARCHES ARE CONDUCTED.
The time of inventors coming up with a good idea and building out a company to research, produce, deliver, administrate and promote it are over unless you're going to do it from your garage and have a long-term plan on how to pay your living expenses while your business gets of the ground and begins to scale. No-one has the time to deal with the whole process anymore. Almost every company you can think of farms out some of their work, whether it's major manufacturers, service companies, governments or individual entrepreneurs. Even farms and mining operations use outside sources for differing parts of their operations.
Why waste the time and effort trying to figure out something when it is more cost-effective to hire someone else to do it? Indeed, unless you have all the requisite skills for executing all the various aspects of running and growing a business and the time to do so while also working in the business, you'll most likely end up spending more money and take much longer than otherwise necessary to produce what will invariably be poorer results. The bottom line is that your customer doesn't care as long as they get their needs satisfied.
The one caveat to take into account is that the customer's needs include the psychographic requirements that what you offer coincides with their fundamental attitudes, values and fears.
But What If You Have a Great Concept?
Passion is an invaluable trait in entrepreneurs, and belief in the concept is mandatory. But again, the key to determining its value is must be based on the perception of the targeted niche. However, there are some other indications that can be helpful..
- Have you already been able to access external capital?
- Have you talked to angel investors or other venture capitalists?
- If you have an established business, what does your bank say?
- What is your P & L and cash-flow like?
- Have you taken the time to create the processes needed to be able to scale the business?
- And importantly, how well have you defined the needs of your market and geared your offering and branding towards that defined niche?
These are all questions you have to consider as part of the process of determining whether or not what you offer is of value to enough potential customers to build a successful business.
So, What Do Your Customers Really Want?
Most of all, what customers really want is for you to listen to them. The value of your idea is wholly based on the need or deep desire it fulfills to the satisfaction of your potential customers. Stop thinking along the lines of "We can do" and start just listening so that you can say "We have an answer for that!".
Call Scott Binnie, Zuzubuzz Founder and Chief Strategist today at 289-221-4147, or set up a time that's better for you, and let Scott explain to you how Zuzubuzz can help you build an effective, efficient website that will generate seriously positive results.