Why Does Your Customer Buy From You?

Scott BinnieDigital Marketing Strategy FundamentalsLeave a Comment

“Why does your customer buy from you?” is a key question for every aspiring entrepreneur and one that almost every successful company is able to answer. It’s particularly a crucial question for startups, disruptors, visionaries and passionate entrepreneurs to answer as quickly as they can upon opening their business. But, it’s not an easy question to really get your head around. Historically, conventional marketing wisdom has dictated that your customer buys from you because what you offer is cheaper, easier, … Read More