Digital Marketing Strategy:
Work Less IN Your Business and More ON It!
Advertising is not marketing. However advertising can be an integral part of your digital marketing strategy. Sales isn't marketing either. But, it's hard to increase sales above the bare minimum in today's world without a successful digital marketing strategy.
So what is a Digital Marketing Strategy? In a sentence, it is "the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business" (Hubspot).
Your strategy should start off based on identifying your company's core values and strengths, and determining exactly who your ideal customer is (based on those values and strengths). Then you identify which of the current digital marketing channels best reach those customers. You subsequently follow up by assembling a plan. Of course, one you have your strategy finalized, you then have to successfully execute it.
The Zuzubuzz approach provides you with a strategic planning document that we call a "Roadmap", only after a series of meetings with you (either in person or by video conferencing) and numerous hours of research on our part. Our team of experts make sure that you're set up to target your ideal customers in the most efficient and effective manner available.
What You Get Out of It
The amount of time and effort that busy entrepreneurs spend in their businesses is legendary. Stories of business causing personal stress, health problems and resulting in family and other relationship difficulties have been told for decades as a result of entrepreneurship. But, it's a myth that you have to work 60 to 80 hours each week to be successful. With the right digital marketing strategy, you can limit your working hours to those that your business is open. You then will have more time to regenerate your batteries, maintain a personal life, and be there for your friends and family.
Give us a call right now and get a free 30-minute free consultation about your financial service marketing. We can tell you what kind of specific marketing you need and discuss possibilities to find the right solution for your business.