An Introduction to the 5 W’s of Digital Marketing Strategy

Scott BinnieDigital Marketing Strategy Fundamentals, UncategorizedLeave a Comment

You probably hear all the time about digital marketing, digital strategy or digital marketing strategy. But, what are they? Aren’t they all the same? Well, in a word, no. Digital means the same for all, or at least it should. Digital is the method of communicating or creating a marketing asset such as a website, email, a computer-generated image, etc.. It does not include anything created by hand such as paintings or text (until they are digitised). And, it does … Read More